Economy

Education, health care, and social assistance make up close to a quarter of all jobs, the largest single sector in a county whose hospital, schools, and social services concentrate in Deming. Hospitality and retail along the Interstate 10 corridor follow, and agriculture, forestry, fishing, hunting, and mining still hold near a tenth of employment, reflecting the chile fields, onion farms, and dairies of the Mimbres and Deming basins.

Employment by industry, Luna County

Education, health care, and social assistance 24.9%
Arts, entertainment, recreation, and food service 13.9%
Retail trade 11.5%
Agriculture, forestry, fishing, hunting, and mining 9.9%
All other industries 39.8%

Share of employed civilians 16 and over. Source: Census ACS 2020-2024 5-year, table C24050.

Workforce

8,906
County labor force
Census ACS 2020-2024
8,424
Employed, civilian 16+
Census ACS 2020-2024
$36,419
Median household income
Census ACS 2020-2024

JTIP's small-community and rural tiers apply to Luna County hires: see the JTIP guide. Gross receipts tax rates vary by community within the county, from 6.6250% in the unincorporated remainder to 8.2500% in Deming and Columbus: check any address in the GRT tool.

Housing

$128,000
Median home value
Census ACS 2020-2024
$650
Median gross rent
Census ACS 2020-2024
70.9%
Owner-occupied
Census ACS 2020-2024

Sources and updates

  • U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates for Luna County, New Mexico (population B01003, median household income B19013, median home value B25077, median gross rent B25064, labor force B23025, tenure B25003, industry C24050). Detailed industry lines are grouped into a combined remainder.
  • NM Taxation and Revenue Department, Gross Receipts and Compensating Tax Rate Schedule effective July 1, 2026 through December 31, 2026 (Luna County remainder 6.6250%, Deming 8.2500%, Columbus 8.2500%).

All figures on this page carry their source inline. Last reviewed Jul 20, 2026. Corrections are welcome through the contact form.